Downtown Transportation Choices Strategy


City staff are reviewing engagement feedback and will use this information to develop the Downtown Transportation Choices Strategy. Stay tuned for a future opportunity to provide further feedback this Spring.

The City of Kamloops is creating a transportation system with a vision to provide “a diversity of safe, accessible, affordable, and sustainable travel choices for all that integrate well, are effective to use, promote healthy lifestyles, and support economic prosperity.” (Transportation Master Plan July 2018) To support this vision, the City is adding infrastructure to make walking, cycling, and taking transit more convenient, and we are now embarking on identifying


City staff are reviewing engagement feedback and will use this information to develop the Downtown Transportation Choices Strategy. Stay tuned for a future opportunity to provide further feedback this Spring.

The City of Kamloops is creating a transportation system with a vision to provide “a diversity of safe, accessible, affordable, and sustainable travel choices for all that integrate well, are effective to use, promote healthy lifestyles, and support economic prosperity.” (Transportation Master Plan July 2018) To support this vision, the City is adding infrastructure to make walking, cycling, and taking transit more convenient, and we are now embarking on identifying strategies to encourage residents to consider alternative transportation choices than the private automobile for their travel to and within the Downtown. This is referred to as transportation demand management (TDM).

TDM is the identification and application of strategies for the purposes of reducing the demand on the transportation system or redistributing the demand towards more sustainable transportation choices, thereby developing a balanced, equitable, and efficient transportation network. TDM measures strive to affect behaviour so that more people make trips using active and sustainable transportation modes, combine some trips, and perhaps not even take others. They include measures for parking management; land use development; and engagement with workplaces, schools, and the general community, among others.

The Downtown Transportation Choices Strategy, which is what the City is calling its Downtown TDM strategy, will include ambitious, but realistic, programming, education, and promotion actions required to assist residents with adapting to a lifestyle of more transportation choices and relying less on the private automobile. The strategy will include short-, medium-, and long-term actions. While it focuses on the travel to and within the downtown core, a successful TDM strategy will also contribute to positive outcomes in the areas of environmental, economic, and social sustainability, which will lead to an overall higher quality of life for Kamloops residents.